I read it in the NY Times

25 08 2010

When I was growing up, any time I wanted to prove that the fact I had just spouted was true, all I needed to tell my Dad was that I’d read it in the New York Times. I’m pretty sure he knew that sometimes I just said that to get him off my back, but there’s no doubt that a trusted outside source can still go a long way toward bolstering your case.

Take, for instance, dealing with a board of directors that’s reluctant to try something new, or when a director or volunteer questions your wise counsel.

For example, I’ve advised several smaller nonprofits to accept online donations. There’s the usual grumbling about security concerns and that credit cards take too much out of the donation.  But pointing to studies that show the advances in credit card and online donations go a long way to convincing the nay-sayers.

This study by Blackbaud (The Blackbaud Index of Online Giving) is a good one to show your reluctant boards. It’s particularly good to show to small and medium-sized nonprofits, whose peers had their online contributions increase by an average of 7%, year -over-year.

Personal experience, industry knowledge and good research is a hard combination to refute.