Where are you?

28 10 2011

Before 1973, no one ever had to ask “where are you?” when they reached you on the telephone.

Of course they knew where you were – you were within 3 feet of the telephone they had called. Now, because of mobile phones, one of the first things we ask when we call someone is, “where are you?”

Where are you? An innocuous question when asked casually, but quite profound when you ask it of your organization. If, in 30 years, the world has changed so we now call individuals instead of a place, what does that say about your nonprofit? Do you still ask your constituents to come to your place, or do your meet them where they are? Have your programs evolved to meet the new mobility of society? Has your mission changed?

Society’s rate of change has accelerated. How often does your board of directors evaluate whether your programs are still relevant, much less whether your mission is? Once every 10 years isn’t enough (and maybe it never was). But certainly ‘never’ shouldn’t be the answer.

How about ‘now?’

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